北大国家发展研究院bimba-凯发官网入口首页

lerzan aksoy's research interests include consumer satisfaction and its relationship to customer loyalty and firm performance, customer relationship management and managing customers as assets. she was recognized as the top young scientist of 2007 in turkey by the junior chamber international, winning the toyp award for scientific leadership. five years later, she received one of the most prestigious business and management awards in turkey: the 2012 management honor award (yönetim onur ödülü), a lifetime-achievement award for research contributions that affect management across international boundaries. professor aksoy also has received the koç university werner von siemens award and the fordham university magis award for research, teaching and social contribution.

学科：营销学
lerzan aksoy的研究兴趣包括消费者满意度及其与客户忠诚度和企业绩效，客户关系管理和管理客户资产的关系。她被国际青年事务委员会认定为2007年在土耳其担任顶尖的年轻科学家，获得toyp科学领导奖。五年后，她获得了土耳其最负盛名的商业和管理奖项之一：2012年管理荣誉奖，这是一项影响跨国界管理的研究贡献的终身成就奖。 aksoy教授还获得了科斯大学维尔纳·冯西门子奖和福特汉姆大学 magis 奖学金，用于研究，教学和社会贡献。